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From Nike's swoosh to Amazon's smile: why we can't resist the power of logos | Guardian Small Business Network | The Guardian
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From Nike's swoosh to Amazon's smile: why we can't resist the power of logos | Guardian Small Business Network | The Guardian
![From Nike's swoosh to Amazon's smile: why we can't resist the power of logos | Guardian Small Business Network | The Guardian From Nike's swoosh to Amazon's smile: why we can't resist the power of logos | Guardian Small Business Network | The Guardian](https://i.guim.co.uk/img/static/sys-images/Guardian/Pix/pictures/2014/7/31/1406814966687/Airbnbs-new-logo-has-been-009.jpg?width=460&quality=85&auto=format&fit=max&s=4eb56eadad394b5621db7cd1370dacb6)