Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands: Amazon.co.uk: Holt, Douglas, Cameron, Douglas: 9780199655854: Books
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Brands and BullS**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age.: Amazon.co.uk: Schroeder, Bernhard: 9781976364440: Books
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WFSGI Magazine 2019 by World Federation of the Sporting Goods Industry - issuu
Recommended reading: Improving brand health and spotting opportunities
WFSGI Magazine 2014 - Sporting Goods: The future of manufacturing? by World Federation of the Sporting Goods Industry - issuu
Stamtavlor by Dilsa Demirbag-Sten
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